Meet the team of researchers behind Loyalty Science Lab. We are a dedicated group of academic researchers and doctoral students who are passionate about better understanding brand and customer loyalty. Get to know us!
Director of Loyalty Science Lab
Dr. Yuping Liu-Thompkins is a Professor of Marketing at Old Dominion University and an expert on building customer loyalty and habit through effective marketing programs. She specializes in combining customer data with consumer psychology to derive useful customer insights and actionable marketing strategies. Through collaboration with national and international companies in travel, retail, financial, and other industries, Dr. Liu-Thompkins has studied extensively the design and effectiveness of loyalty program as a tool for customer retention, cross-selling, and customer growth. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in digital marketing. She has published her research in top marketing journals such as Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Retailing. Dr. Liu-Thompkins has made media appearances in New York Times, Washington Post, CNN Business, Fortune, NPR's Marketplace and With Good Reason programs, and various podcasts.听
Organizational Chart
Doctoral Students
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